NYCFC has long taken a street-level approach to their marketing, but this is the first time they've taken that as far as Sesame Street. David Villa made a guest appearance alongside Rosita and Cookie Monster:
Me have faith in you soccer ability too, David Villa.
The club also uploaded this interview with the "cast":
And this behind-the-scenes look:
I love it, and not only because there's a significant overlap between Sesame Street viewers and NYCFC fans in my apartment.
Because New York is Blue. From the Bronx all the way down to Sesame Street.