Monday, August 29, 2016

Rep Your City, No Matter What City You're In

Okay, I'm pretty proud of this one. A quick pic from our family holiday:

Sunday, August 28, 2016

Highlights: Orlando 2, NYC 1

Jason takes Manhattan New York City.

Would've made a good horror movie. And this would have made a good tifo.

Saturday, August 20, 2016

Highlights: NYC 1, Los Angeles 0

A controversial goal in the sixth minute from the foot of David Villa was the difference, as City beat the Angelinos at Yankee Stadium.

Here's the goal in question:

We'll take it any way we can get it. Still first in the East!

Wednesday, August 17, 2016

"Thousands Are Red"?

The Red Bulls' 2017 membership promotional team continues to tear it up.


Not "tens of thousands" or even just "many thousands" but just simply "thousands"?

Heck, the Third Rail alone can claim thousands of members. If that's the best you can do, Red Bull GmbH, then maybe your copywriters should have avoided numbers altogether.

Monday, August 8, 2016

David Villa, "Sweeping the Clouds Away"

NYCFC has long taken a street-level approach to their marketing, but this is the first time they've taken that as far as Sesame Street. David Villa made a guest appearance alongside Rosita and Cookie Monster:

Me have faith in you soccer ability too, David Villa.

The club also uploaded this interview with the "cast":

And this behind-the-scenes look:

I love it, and not only because there's a significant overlap between Sesame Street viewers and NYCFC fans in my apartment.

Because New York is Blue. From the Bronx all the way down to Sesame Street.

Saturday, August 6, 2016

Highlights: San Jose 0, NYC 0

Our Boys in Blue pulled out a point in San Jose last night, thanks largely to the play of Josh Saunders.

I've been critical of Saunders lately, but he played out of his mind tonight.

I was working until early Saturday morning, so I followed it via WFAN's online stream. This was the first game I've listened to them cover without any video at all. Judging from the highlight video, I think I picked a good one.

Friday, August 5, 2016

A New Red Jersey For a Red New Jersey

One of the side effects of buying away tickets is that I end up on the mailing list for a lot of teams around the Northeast. One of those is the Red Bulls, and I'm always curious to see how they reach out to what they think is a potential fan.

Today, Harrison sent this to my Inbox:

"Red Member", of course, being their season ticket holders. I guess "City Member" really isn't much better, but you'd think that the two marketing campaigns could come up with something a little more catchy.

So this is their big season ticket gift for next year. Let's take a closer look at that graphic.

I do like the silver, and distributing all-red jerseys to your most ardent fans is a great way to create a unified field of red in the stands at Red Bull Arena. But let's look at the jersey itself.

Lots of half-hearted marketing speak in that graphic, but it boils down to this "pregame jersey" being something which will be worn by the players on the pitch before the match. The jersey itself is the standard 2016 Adidas training top template, nothing terribly groundbreaking about it.

Compare it to the New York City FC training jersey from this season: note the accent color on part of the collar, the Adidas three stripes down the side and the raglan sleeves. It's obviously the same template.

In fact, it's exactly the same as the Red Bulls' current training jersey, just with silver in place of white and an all-silver badge:

And. of course, sponsor patches.

That's the strangest thing about it. Yanmar is a tractor and marine engine manufacturer, and a Red Bulls' training shirt sponsor. I understand fans wanting the most "authentic" jersey possible, or at least being inured to seeing them on the jerseys for sale. NYCFC sells versions of its training top with or without the NewYork-Presbyterian logo across the chest, but I've never seen anyone actually wearing one with the logo. Putting a sponsor logo on membership gifts for people spending hundreds (if not thousands of dollars) seems more than a little crass.

I don't think this new shirt is half as interesting as their membership gift last year, which was a red-and-silver version of the Anthem jackets:

The Anthem jackets are also about twice the wholesale cost of the training tops, so read into that what you will.

I'll give the Red Bulls credit for one thing, though. They have their renewals (and renewal gifts) out there early. I haven't seen what NYCFC has planned for us, although they've already sent out the first notices of our upcoming renewal.

Tuesday, August 2, 2016

Topps Commemorates Frank's Hat Trick

Earlier this year, the Topps trading card company introduced a new program called "TOPPS NOW" to commemorate baseball events as soon as they happen.
Imagine your favorite player throwing a no-hitter, and then getting a card of that special moment the very next day! Starting April 4, baseball fans everywhere will get the opportunity to do so.

The Topps Company is proud to introduce TOPPS NOWtm, a product that will depict the greatest moments and milestones from the 2016 Major League Baseball season almost as soon as they happen. The physical cards will be available the very next day to purchase through, but for just 24 hours, and will not be available for purchase again.
No longer limiting it to America's Pastime, Topps is right now offering a card celebrating Frank Lampard's hat trick against Colorado!

If you want one, head over to the Topps site now - the 24 hours expires today at 2:00 pm Eastern.

Monday, August 1, 2016

Wilmington Hammerheads To Sit Out 2017 Season

Scratching the Pitch is reporting that the Wilmington Hammerheads, NYCFC's affiliate in the USL, will be sitting out the 2017 season.
As if losing 4-1 to the Pittsburgh Riverhounds was not enough bad news for Hammerheads fans, a somewhat unexpected bit of news to come out of the USL midseason meetings is that Wilmington does not plan to compete in 2017. This report comes from independent sources within the league. Jason Arnold, Wilmington Hammerheads FC General Manager, was contacted but could not comment on the 2017 season.

This will not be the first time that the Hammerheads have sat out a year. After winning the USL D2 regular season championship in 2009, Wilmington skipped the 2010 season that saw the USSF take control of operating a second division professional league in the U.S. When USL PRO began competing in 2011, the Hammerheads were back on the pitch with a new ownership group led by Bill Rudisill.

Perhaps the Hammerheads, located in one of the league’s smallest markets, feel that restructuring is needed in order to keep pace with the growth in stature of the USL. George Altirs, who purchased ownership from Bill Rudisill after the 2013 season, may need time to find another new owner or additional investment partners.

Wilmington has shown the ability to bounce back after a season-long hiatus in the past. Hopefully it can happen again for soccer fans in the Port City.
We'll see what happens with them, but in the meantime NYCFC will need an affliate club. I wonder if this means we might see them field an NYCFC2, as so many other MLS clubs have. If not, then we can look around the league for a replacement.

The Harrisburg (PA) City Islanders are about 175 miles west of the Hudson River, and they are currently unaffiliated with an MLS club. They had been the Union affiliate for five years before Bethlehem Steel FC was founded last year.

So they're close, available, and wear the right color scheme.