"Watch This Space" (UPDATED)

The club just tweeted out an interesting picture:

Watch this space. #NYCFC pic.twitter.com/fxcH5hFAah

— New York City FC (@NYCFC) February 27, 2014

Interesting. Looks like the branding announcement is coming along...

That's Canal Street in Chinatown, just west of the northwest corner of Canal & Broadway.

Wonder if there's anything special about that location, or if this is the first of many?

Either way, as a commenter on the SportsLogos.net message board said, "That's already one more New York City billboard than I've ever seen from RBNY."

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UPDATE:   Here it is!

Five Boroughs. One City. #NYCFC pic.twitter.com/SYTTpLZf4K

— New York City FC (@NYCFC) February 27, 2014

Very nice.