- First and foremost, I'm hoping that the club formalizes its temporary navy-and-sky color scheme. Some are worried that sky blue is too reminiscent of Man City, but even as an Arsenal fan that doesn't bother me. I like the double-blues because it would be unique on the NYC sporting landscape.
- Second of all, I want a crest that speaks to New York City. I don't yet know what that means, it could be incorporating a local landmark or featuring a city icon or something like that. Just so long as the new crest doesn't borrow heavily (or better yet, at all) from the Man City badge.
- Finally, and most importantly, I really hope that the club brand includes an "NY" monogram of some type. Preferably an interlocking one. Most of the city's professional teams have an "NY" or "NYC" monogram in their set:
And frankly, I think the Cosmos and Rangers would benefit from adding one.
There are some places only an interlocking monogram will do. A baseball cap, for instance. A part of the essential New Yorker uniform, it can be as lofty as a symbol of the city and as specific as a walking billboard for the club. How amazing would it be if NYCFC could create their own navy-and-sky version of this?
I think that's one of the reasons I like Milo Kowalski's branding concept so much. He understands the importance of an iconic monogram:
We'll see what the club has in store for us. Hopefully they'll include some of the items on this list.