"Join the Movement"

This has been heating up Twitter feeds and Facebook pages this morning - MCFC has launched a major promotional push for our new club.

Very clever. Minor quibble - no Queens, and "Harlem" gets a shout-out while Chelsea is stuck with "Manhattan" - but it's a great start.

To support this effort, the club has also launched a new contest: each week a winner will be randomly selected to receive two tickets to the first NYCFC home game. Of those weekly winners, one will also receive the Grand Prize: round-trip air flights and hotel for two, and the signed ball from the video.

Ticket winners will be selected every Friday at 5:00 PM EST on November 22, 29, December 6, 13, 20, 27, and January 3, 2014. The Grand Prize winner will be announced on January 3, 2014.

Enter at nycfc.com/jointhemovement.

The video doesn't tip City's hand to its branding plans; the players are wearing Man City gear and the only marks are in Man City's standard font:

We'll just have to wait to see what they have planned. But it's great to see City starting to stake its claim.