Droga5 Gets Work for New York City Football ClubNo indications yet if Droga5 will be handing the general marketing, kit and crest design, or both (I'm still pushing for Hyperakt's crest concept).
New MLS team hires agency
By Gabriel Beltrone
New York City Football Club has hired Droga5 as its lead creative agency.
NYCFC is the second team in the New York Metro Area after the New York Red Bulls, which play at the Red Bull Arena in Harrison, N.J.
NYCFC is expected to start playing in the 2015 MLS season. It does not yet have a permanent home stadium, but its owners have been exploring possible sites to build one, including in Queens.
Droga5 will help NYCFC with work like fan activations as the nascent team builds its brand.
"In Droga5 we have found the ideal partner to help us establish and grow New York City Football Club," said NYCFC CEO Ferran Soriano, in a statement. "While they have a global perspective, they are also locally rooted in New York, ensuring proper understanding and communication with our fans in this great city."
Droga5's headquarters are in New York City. The agency also has an office in Sydney, and this year opened shop in London.
"As an agency of people who both live for football and love New York, the branding and launch of our city’s first MLS team is a dream project,” said Jonny Bauer, Droga5's chief strategy officer, in a statement.
The agency's client list is very impressive but doesn't include any sports teams. It should be very interesting to see what they come up with the club.