Thursday, May 30, 2013

Now THIS Should Be the Crest

This stunning concept comes from Hyperakt, an independent design firm in Brooklyn.

They have created an "unsolicited and unofficial conceptual sketch" for the team:

I like the design philosophy. The primary mark is simple enough to work even at icon sizes.

Their conceptual sketch includes jerseys (although without the signature three stripes Adidas slaps all over their kits).

They've even created a whole branding package.

The marks are versatile, and work across a whole realm of applications.

There's tons more at their site, including merchandise.

As far as I'm concerned, the Yankees and Man City can stop here. The final crest is going to have to be tremendous to top this concept. Throw a pile of money at Hyperakt and call it a day.

1 comment:

  1. Thanks for the praise! We'd be honored if NYCFC wanted Hyperakt to develop this concept further in an official capacity.